On Yer Bike: Joining the sustainable transport revolution

Robin Lovelace (2012). On Yer Bike: Joining the sustainable transport revolution. Now Then.
Author

Robin Lovelace

Published

December 1, 2012

Abstract
The Cases in Marketing provides a bridge between course textbooks and key real-world examples. The On Yer Bike! case study summarizes and examines the scenario and includes supporting commentary from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti.

Type: Journal Article Venue: Now Then Year: 2012

URL BibTeX

Abstract

The Cases in Marketing provides a bridge between course textbooks and key real-world examples. The On Yer Bike! case study summarizes and examines the scenario and includes supporting commentary from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti.

Citation

Robin Lovelace (2012). On Yer Bike: Joining the sustainable transport revolution. Now Then.

BibTeX

@article{lovelace_yer_2012,
    title = {On {Yer} {Bike}: {Joining} the sustainable transport revolution},
    copyright = {CC0 1.0 Universal Public Domain Dedication},
    url = {http://nowthenmagazine.com/issue-57/on-yer-bike/},
    abstract = {The Cases in Marketing provides a bridge between course textbooks and key real-world examples. The On Yer Bike! case study summarizes and examines the scenario and includes supporting commentary from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti.},
    journal = {Now Then},
    author = {Lovelace, Robin},
    month = dec,
    year = {2012},
    keywords = {bicycle},
    pages = {23--24},
}

Notes